profile

The WAT Matters Newsletter

Copywriting and email design tips for DTC brand owners and CMOs. (no BS, only WAT Matters)

PostsLinks
video preview
Featured Post

The money's in the browse

Hey Reader, You and I both know that if a customer starts browsing, they WANT to buy. There are only 2 things things between browsing and conversion: Finding the right product for them Logical reasoning that they need the product. Keep both in mind. Because as soon as you catch them browsing, you HAVE to help them with both. And you can do that with the browse abandonment flow. The goal of this flow is to get them invested enough to add items to their cart. → which pushes them deeper into...

about 1 year ago • 1 min read

Hey, Boldi here, Hope you had a wonderful Sunday! Wanted to quickly share the secrets 8 & 9-figure ecommerce brands use to generate MILLIONS of $$$ with ONE single email: The Welcome Email. I've analysed over 500+ ecommerce welcome emails in the past 90 days. So trust me if I say: I know exactly what makes customers buy through the first email a brand sends. And what methods the top 8 & 9-figure brands are using to convert customers on the spot. Want to know more? Lucky for you, I've uploaded...

about 1 year ago • 1 min read

Hey, Boldi here, There are a lot of new faces on my list, so I want to properly introduce myself first: As you saw in my X bio, I had ACL surgery in my left knee last year... And while that shit happened, I was laying in my bed unable to move, but able to do one thing: Send fancy-looking, high-converting emails that sell. Fast forward to today, we generated well over 6 figures for our clients through email & SMS, and are working towards helping even more brand owners who want to focus on the...

about 1 year ago • 1 min read